What to Post on Google Business Profile for Contractors
Your Google Business Profile is a lead machine.
If you feed it.
You already know how important your Google Business Profile for contractors is. But you stare at that "Create post" button and draw a blank.
What do you even post?
Don't overthink it. The goal is to show Google you're active and show customers you're trustworthy.
Here are five simple ideas you can steal today.
1. Show Off Your Work
This is the easiest win. Before and after photos are gold. A messy HVAC install made clean. A leaky pipe made perfect. A new roof looking sharp. Snap a picture. Write one sentence. "Another successful AC installation in Austin. Kept this family cool all summer." Post it. Done.
2. Share Customer Reviews
You work hard for 5-star reviews. Use them. Take a screenshot of a great review. Post it as an image. Caption: "We love hearing from happy customers like Sarah! Thanks for trusting us with your home." This is powerful social proof.
3. Announce Special Offers
Running a promotion? A tune-up special? A discount on new installations? Create a simple graphic. Post it with a clear call to action. "Get $50 off your next plumbing service. Call us today to book." Use the "Offer" post type to add a start and end date.
4. Answer Common Questions
You get the same questions every day. "How often should I service my furnace?" "What are signs of a hidden water leak?" Answer one in a post. This shows your expertise. It builds trust before they even call you. It also helps your SEO.
5. Introduce Your Team
People hire people. Not faceless vans. Post a picture of your new technician, Mike. "Meet Mike! He's our newest certified electrician. When he's not on the job, he's coaching his kid's little league team. Say hi if you see him!" This humanizes your business. It builds a local connection.
You Don't Need More Tasks, You Need Better Systems
Posting on Google takes time. Time you don't have. You're busy running calls and managing a team. This is where systems save you.
While you're posting a quick job photo, Stone Systems is automatically texting your missed calls so you don't lose the lead. While you're sharing a review, Stone Systems is automatically sending follow-ups on an estimate you sent yesterday.
It handles the urgent tasks. So you have time for the important ones.
Stop letting marketing fall through the cracks. Build a system that helps you grow.
